Will the ‘DC Super Hero Girls’ Line be the Princess Alternative I’m Looking For?

dc super hero girls, kids licensed products, super heroes for girls, women and comics, gender and comics, wonder woman,
DC Super Hero Girls, A New Super Hero Universe Designed Just For Girls

Superheroes are for boys. That’s a fact. What’s also true, but less accepted, is that superheroes are for girls too. So it’s great that DC and Warner are acknowledging this with their new project ‘DC Super Hero Girls’.

As the geek dad of a little girl, trying desperately to introduce her to alternatives to Disney Princesses and the like, I know how difficult it is to find appropriate content and merchandise featuring female superheroes, so when I first read about this I was excited. It features teenage versions (hence justifying the ‘girls’ tag) of Wonder Woman, Supergirl, and Batgirl (who were in my Top Five Awesome Alternatives to Disney Princesses). The likes of Harley Quinn, Bumble Bee, Poison Ivy, and Katana will also be involved. The target audience is girls age 6-12.

Finally, we have a big media corporation acknowledging what we keep banging on about – that there is an untapped market of girls who love superheroes. Glancing at the artwork, I thought how refreshing to see a group of female characters for girls in dynamic action poses, rather than the passive imagery that usually adorns apparel and accessories in the ‘pink’ aisle.

But taking a closer look at the artwork, I started to have some doubts. I realised that they all look like generic Disney Princess clones, which potentially alludes to the marketing intentions of those involved – going after Disney’s share of the girls merchandise market. If they do this by offering superhero culture as a real alternative to princess culture, that would be great. But if they take these superheroes too far in the direction of Disney’s heroines, it will be little more than a cynical market grab than trying to create a different offering. There are also issues of body image – while superheroes have always been visually hyper-realistic there’s a big difference between males having big abs and girls having waists smaller than their heads.

Then there’s the idea that this is being “designed just for girls”. It’s important to Include boys in anything involving female superheroes, so they understand from an early age that this genre is for girls too. I still read of boys telling girls that they can’t be into superheroes/Star Wars, only boys can. Subdividing the genre to create a girls only space clearly doesn’t promote inclusion.

The involvement of Barbie manufacturer Mattel is another worrying sign. While it’s worth noting they’ve said they’re making “action figures”, not dolls, this is the company that has presented a narrow view of femininity with Barbie for decades. If you want to see the kind of female superhero THEY think little girls want to play with, look no further than their recent Barbie superhero Super Sparkle, a pink and glittery princess who gets super powers from being kissed by a magical butterfly.

You can bet Mattel have noticed that Wonder Woman, as well as being a superhero, is also a princess.

There’s also the mention of LEGO, and “their experience and success engaging girls”. This can only be alluding to their LEGO Friends brand, the popular but divisive line of LEGO for girls, a pink and pastel gender ghetto that exists away from the rest of LEGO’s creative construction toys. A dedicated girls LEGO implicitly defines the rest of to as for boys. I worry the same thing could happen here. And that they’ll make a superhero spa playset.

And finally, they’re not even superheroes! They’re called ‘Super Hero Girls’ not ‘Superhero Girls’. The cynic in me suspects the thinking is that superheroes are for boys, but these ‘super heroes’ are for girls.

Am I being overly pessimistic? Probably. I would love this to be awesome. In a time when female superhero characters such as Black Widow, Gamora, and Big Hero 6’s Go-Go and Honey Lemon are routinely removed from merchandise, a new female superhero range is great. There’s no way they can ignore the female characters when they’re ALL female! So we should get a viable alternative to the pink & pastel shimmer & sparkle female characters of the moment. I hope that the cartoons, books, and comics provides wonderful character led tales of action, adventure, and inspiration with a diverse range of female superheroes (and villains). The lead writer of the project is a woman, Shea Fontana, so we’re not simply getting a male idea of what they think little girls like.

But ultimately, the reason I want my daughter to be exposed to female superheroes is to offer her an alternative to the current mass market merchandise targeted to girls. If DC Super Hero Girls is simply a cynical way to combine aspects of Disney Princesses and Barbie in order to get a piece of the existing ‘girl’ market, then it’s no real alternative at all.

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I’d love to know what you think about this ‘DC Super Hero Girls’ line.

Please comment below, join the conversation on the Facebook page, or on Twitter @manvspink.

Top Five Awesome Alternatives to Disney Princesses

If you’re raising a girl, there’s no escaping the reign of princesses over their generation – especially Disney Princesses. Frozen’s Anna and Elsa have only strengthened the power that Disney’s princess industrial complex wields over their developing cultural lives. If you’re tired of all the trappings of princess culture cluttering up your little girl’s childhood, or just wish to expose them to alternative female led films, TV, books, and toys – here are my top five awesome alternatives to Disney Princesses to inspire and empower your little girls.

1. Studio Ghibli

Disney Princess alternative, My Neighbour Totoro, My Neighbor Totoro, Studio Ghibli, Hayao Miyazaki, Disney Princess alternatives, Disney Princesses alternatives, alternatives to Disney Princess,
‘My Neighbour Tototo’, Dir: Hayao Miyazaki, © 1988 Nibariki – G/Studio Ghibli

The animated films of Studio Ghibli, and Hayo Miyazaki in particular, should be a part of everyone’s cinematic childhood. My Neighbour TotoroKiki’s Delivery Service, and Whisper of the Heart are particular favourites of ours and they boast a wonderful range of female characters, any one of whom is a great Disney Princess alternative. Scarcely a day goes by without my daughter requesting to see at least one of them. Totoro centres on the gentle adventures of two young sisters in fifties Japan and their encounters with kind hearted forest spirits; Kiki is an entrepreneurial 13-year-old witch who leaves home and earns a living by starting the small courier business of the title; Whisper of the Heart also features a teenage girl, who is an aspiring writer seeking inspiration. I have seen them all more times than I could possibly count, and I still find them moving, inspiring, and utterly delightful. There is plenty official and unofficial merchandise around. We picked up some Totoro soft toys when we passed through Japan a few years back, and bought the 3yo a much loved Kiki dress up for Christmas. For other movies, also check out Nausicaä of the Valley of the Wind for a wonderful female led eco-adventure, Ponyo for younger kids, and Spirited Away and Princess Mononoke for older ones who can take more intense scenarios. But perhaps save Grave of the Fireflies for another time – it’s possibly one of the saddest films ever made.

2. Wonder Woman 

Wonder Woman, Ms. Magazine, Gloria Steinham, Disney Princess alternative, Disney Princesses alternative, alternative to Disney Princesses,
Ms. Magazine issue 1 and 40th Anniversary editions, featuring Wonder Woman on the cover. © Liberty Media for Women, LLC, wholly owned by Feminist Majority Foundation. Wonder Woman ©DC Comics

One of the few female superheroes that non-comic fans know about, Wonder Woman remains a pop cultural feminist icon and an awesome Disney Princess alternative. Conceived in the forties by American psychologist William Moulton Marston, he wanted to “create a feminine character with all the strength of Superman plus all the allure of a good and beautiful woman”. Hmm. Anyway, Wonder Woman is a warrior, and – yes – a PRINCESS, but she refuses to let being a princess define her, and it’s something she successfully rebelled against in her very first appearance. The character’s continued fame goes back to the fondly remembered seventies TV show starring Lynda Carter. The show tied into the popular feminism of the decade, typified by the likes of Gloria Steinham – who had previously launched Ms. Magazine in 1972, with none other than Wonder Woman on the cover. ‘Retro’ Wonder Woman imagery continues to adorn all manner of merchandise today, and this iconic cartoon look is as visually appealing as any Disney Princess. There is a LOT of merchandise out there if you hunt for it, but be warned – it’s far easier to get hold of a Wonder Woman t-shirt for a woman than a little girl. In addition to Wonder Woman, also be on the lookout for Batgirl and Supergirl gear. DC licensees are much better than Marvel in creating merchandise with their female heroes. It’s time to “Woman Up” Marvel.

3. The Wizard of Oz

Wizard of Oz fancy dress, dorothy gale fancy dress,
3yo daughter in her Dorothy outfit

While Frank L. Baum’s original book has been eclipsed by the colourful 1939 movie, both feature the engaging Dorothy Gale and her adventures in Oz with her three male sidekicks. While the film is wonderful, Dorothy is certainly more proactive and determined in the book, for instance not relying on her male friends to rescue her from the Wicked Witch but rescuing them instead. However she is an appealing character in both, with an iconic eye catching look that makes a nice change from glittery pastel dresses – and because the book has been out of copyright for a long time there are lots of affordable merchandise out there, ranging from dress up outfits to apps. Perhaps start with one of the books adapted for first readers, or of course there’s the wonderful film – the technicolour reveal of merry old land of Oz still remains one of the great moments of Hollywood magic, that will leave your little one on awe.

4. Katie Morag

Katie Morag and the Tiresome Ted
From ‘Katie Morag and the Tiresome Ted’ by Mairi Hedderwick, published by Red Fox Picture Books

Set on the fictional Isle of Struay, off the west coast of Scotland, this series of books (and now a TV series) feature the independently minded little girl Katie Morag. Wonderfully written and beautifully illustrated by Mairi Hedderwick, the stories see our young red-headed hero in her trademark white jumper, green tartan skirt, and wellies, on her everyday adventures involving her family and fellow islanders. The spirited Katie is a great role model for little girls – our 3yo daughter has been inspired by this Scottish girl to be more independent herself. The books offer lots of other great female role models too, from her mother who runs the Post Office while also breastfeeding her new baby, to ‘Grannie Island’, Katie’s no-nonsense dungaree wearing, tractor driving grandmother. I really enjoy both reading these to my daughter and watching the TV show with her.

5. Star Wars

LEGO, Lego star wars, Princess Leia, We Want Leia, Amidala, Padme,
From ‘LEGOS Gir Problem’ published on ‘From Bricks To Bothans’

The galaxy far, far away is just as much a place for girls as boys – it just hasn’t been marketed that way since a long time ago. Top of the list of great female characters (showing my aged bias) is Leia, who is a great Disney Princess alternative. A royal in name only, she is a rebel fighter, political leader, and social activist. She is a central character in the Star Wars universe and there is a ton of merchandise out there – HOWEVER, there isn’t much new stuff at all. Despite Disney buying Star Wars, and churning out all kinds of new Star Wars goodies, don’t go to a Disney Store expecting to find anything with Leia on it, and there isn’t anything. If that bothers you, please read more here, and complain to them here about that. For other more recent characters, check out Padme/Amidala from the prequels and The Clone Wars cartoon, Ahsoka Tano also from the Clone Wars, or Sabine & Hera from the new Star Wars Rebels animated TV series. These are great empowered women for any child to look up to, and a terrific way into Star Wars and the wider area of sci-fi for little girls. Geek culture is synonymous with the STEM worlds of our children’s future, so if we don’t want to lose vast swathes of the next generation of world builders – because they’re girls who think this is boys stuff – then get them some Star Wars toys. You may even have some in your parents attic. :)

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What do you think about this list of alternatives to Disney Princesses?

What about the princesses themselves? Are they harmful or harmless?  I’d love to read about any additions you have to this (short!) list, or why you think Disney Princesses are fine. Please comment below, join the conversation on the Facebook page, or on Twitter @manvspink.

“Girls Rule!” (Until They Grow Up)

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“Girls Rule!” t-shirt, featuring Supergirl, Wonder Woman, and Batgirl. (Photo courtesy of @UKToyCollector)

Supergirl, Wonder Woman, and Batgirl all on the same kids t-shirt. As a geek dad it’s the kind of item I’m always on the lookout for. I don’t even mind (too much) that it’s pink. What’s troubling is the slogan, “Girls Rule!”. Because “Girls” don’t rule at all.

It’s a phrase synonymous with “Girl Power”, which probably has its origins in the Riot Grrrl feminist punk movement of the 90’s. While the progressive message of “Grrrl Power” was diluted when transformed into the safe and snappy commercial slogan “Girl Power” for 90’s pop phenomenon the Spice Girls, at least that version introduced many children to the notion of girl empowerment. However, the band also popularised the far more problematic “Girls Rule!”.

The girls who were fans of the band in the 90’s are now women in their twenties and thirties. What kind of world have they grown up in? Is it one where “Girls Rule”? The gender pay gap remains entrenched, and in the UK is even widening. Only 30% of science, technology, engineering and mathematics (STEM) graduates in the UK are women, and just 17% of all professors in STEM are female. Both houses of UK parliament have only 23% women.

Globally, while there are high profile women in leadership roles at a corporate level, boards and executive committees remain 83%-96% male. The recent IMF report Fair Play: More Equal Laws Boost Female Labor Force Participation found that 90% of countries have at least one important gender based legal restriction. The UNDP states that “Gender inequality remains a major barrier to human development.

A slogan like “Girls Rule” seems little more than a lie in this context. It implies that women leaders are respected, listened to, and rewarded for their hard work, talent, and intelligence – when that is clearly not the case. Perhaps the slogan “Girls Rule!” was created as a way of hiding the sad reality of gender inequality.

The empowering messages we convey to our children are important, but they can easily backfire. As American comedian Sarah Silverman wryly observed, “Don’t tell girls they can be anything they want when they grow up. Because it would have never occurred to them that they couldn’t.”

This week new research on marketing to girls, found that when “…girls hit the age of 13 they start to feel less confident and more worried about the world around them.” The reasons are unclear, but this would also be the time they experience the dawning revelation that the reality of being a woman, on the wrong side of the gender bias divide, isn’t quite how they imagined it would be when they were little girls.

Advertisers obviously know the power of a good slogan, and a source for a new girl empowerment one has come from an unlikely place. Always (makers of ‘feminine hygiene products’) found through their market research the same issue of girls suffering a significant drop in self-confidence around the time they hit puberty.

The company tried to address these feelings for an ad campaign, and a new slogan entered the girl empowerment lexicon – #LikeAGirl. They deftly took the former playground insult, and transformed it into plaudit. When you run like a girl, throw like a girl, fight like a girl – you are not doing it badly, you’re doing it incredibly. At least that’s the shift in meaning hoped for.

The fantasy of “Girls Rule!” seems tepid next to the optimistic reality of doing amazing things ‘like a girl’.

All I need now is to get THAT on a kid’s female superhero t-shirt.

Fly Like a Girl, #likeagirl, LikeAGirl, girl empowerment, girl power, supergirl, girl with cape, female superhero, superheroine,

I’m not going to pretend to my daughter that she’s growing up in a world where “Girls Rule”. She will have many challenges to face in life, and lying to her about them won’t help her deal with them.

But I’m buying Asda’s “Girls Rule!” t-shirt for her. Three awesome female superheroes, drawn in the classic retro style, on a kid’s sized top in the UK? Sold. I also want Asda to know that female superheroes sell too.

And my daughter can’t read. Yet.

 

What do you think about the slogan “Girls Rule”? Helpful, harmful or neither? Please discuss by commenting below, joining the conversation on the Facebook page, or on Twitter @manvspink.

The Dad Network

Do We Need to Stop Talking About Working Mothers?

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‘Working Mom’ by Ran Zwigenberg. Photo used under CC license

Whenever there’s coverage of mothers in the workplace, it’s never long before the topic of how they cope with the competing needs of their children and their job comes up. What’s wrong with this? It’s a narrative that’s only ever applied to working mothers, and rarely – if ever – working fathers.

On the BBC series Inside the House of Commons this week, one of the featured MPs was a busy mum who juggles the demands of her job with the needs of her family. As the listings described the scenario: “Lib Dem MP Jenny Willott… seeks to balance new parenthood with politics.”

I am not denying Ms. Willott’s very real struggle between being a parent and an MP (and Deputy Chief Whip), but yet again, the search for this ‘balance’ was presented as an issue only for the working mother. While we did see the involvement of her partner, where was the male MP also struggling in the same way, having family dinners in his parliament office, dropping off his children at the House of Commons nursery, or leaving his crying child with an aide so he can dash off to the house for an important vote? Maybe he doesn’t exist. Maybe society’s expectations of working mothers are different from those of working fathers.

This was yet another example that feeds into the myth that when a mother is working, childcare is her responsibility. That the need for flexibility is the preserve of the working mother, not the father. That mothers struggle to maintain a work/life balance in a way that fathers don’t.

This week there was a report about the rising costs of childcare in the UK, which is indeed a big problem for parents. Yet I kept reading how this was an issue for working mothers or mothers returning to the workplace, never about fathers.

My wife has a full time job, and I freelance as well as being home with our daughter. In any discussions I enter into about work, the cost of childcare up at the top of the list when determining the feasibility of me taking on the job. The issues around flexible hours and an understanding that I may have to be absent when my child is sick are also important for my employer to know, because I am the primary caregiver to our daughter.

I don’t understand why are we always framing any discussion about childcare, flexible working, balancing the demands of home and work, with ‘Working Mothers’. These issues are not exclusive to mothers – they are parenting issues.

As a father, I find it depressing that people think dads don’t care this much about their children, that we too don’t lament the lost hours we could be spending with them when working. But as a parent of a daughter, I find the sexism of this prevailing attitude towards women in the workplace far more depressing.

It’s an attitude that is especially toxic when there are employers that would prefer not hire a mother, because they think that it’ll be too much hassle. It’s an attitude that fathers rarely encounter.

I am not seeking to diminish the emotional stress and logistical hassle of being a working mother. Despite not being a mother, I understand it completely.

I just think we need to stop talking about working mothers, and start talking about working parents instead. These are issues that affect us all and problems for us all to deal with.

What do you think about the way working mothers are perceived? Is being a working mother different than being a working father? Please get involved by commenting below, joining the conversation on the Facebook page, or on Twitter @manvspink.

What’s the opposite of a Troll? I reckon it’s an Emily…

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The ways in which strangers comment and connect online usually gets a bad rap. Perhaps because it’s so easy to take on another identity – or remain anonymous – in order to be vile to another person. A ‘troll’ used to be a goat eating creature that lived under a bridge in the minds of children. Sadly that monster has been usurped by an all too human counterpart.

But what of the wonderful instances of selfless acts of generosity and human kindness that also occur online? Well, here’s one for you.

"#WeWant Leia" by Yakface.com

I recently blogged about the Disney Store’s lack of Princess Leia products, and their absense of interest making any. As the dad of a Star Wars loving daughter, I hoped for some meaningful response from Disney, and there was a muted assurance that they will produce Leia merchandise in the future.

But the post also elicited this response from a lady called Emily:

“I don’t know if it would interest you, but I have a Leia doll and several of the Episode 1 Amidala dolls (all still in boxes because that’s how I was). It’s not the iconic Leia w/ buns, but they’re just sitting in storage and I’d be happy to dust them off and send them to you to share with your daughter. I may have some action figures but I think I gave those away already.”

Well yes, of course I was interested, so I followed up with Emily via email. The back and forth conversation basically went like this.

Me: I’m certainly interested, but how much do you want for them?

Emily:   Oh I don’t need anything in return. I know how it was growing up a girl in a Star Wars world, so I’ll gladly share what I have

Wow, that’s really generous. But hang on, there’s a problem – it’s not like I can just pop round and pick them up. We don’t live very near each other. In fact, we’re very far from each other. Emily lives in the US and we live in the UK. She replied:

Emily: I have no problem sending them across the ocean – they’re just collecting dust in storage right now and I’m happy to send them off to a better home.

Once again, wow.

Special international delivery

swtoysTrue to her word, some days later, we had a large package arrive in the post from America, which contained three boxed 12″ Queen Amidala dolls, a boxed 12″ Princess Leia doll, and a bonus item of a large Queen Amidala towel. It also came with the following handwritten note from Emily:

Simon,

I hope your daughter enjoys these dolls. I’m happy to share my love of Star Wars with your daughter and your family. Hopefully these will help fill the gap until some new official merchandise surfaces.

I only have one Leia doll, but Amidala/Padmé was marketed a fair bit, with her many dresses and hairstyles. Like many overzealous fans, I snapped up what I could, but already being in high school, I never played with them – just had them on a shelf in my Star Wars covered room until another interest came along and they got put into storage for 10 or so years. Now they can leave their boxes for some proper playtime.

Enjoy! And may the force be with you, always!

Sincerely,

Emily

Emily then signed off with these delightful Princess Leia illustrations.

Emily's Leia doodles

So it was with great relish – and Emily’s permission – that my daughter and I finally liberated these toys from the packaging they had been in for the best part of the past 15 years. It would be a sight to horrify many a Star Wars collector, but delight anyone who gains any happiness from the pure joy of a child.

My daugher loves these dolls. She is already swapping shoes and outfits between them. Ceremonial Leia looks pretty good wearing Padme’s large brown boots. ‘Royal Elegance Queen Amidala’s red shoes are a popular interchangeable item as well. There’s also some toddler hairstyling and tea parties happening.

“You never forget kids like Emily”

In 1999, the year that The Phantom Menace was out and Emily purchased all these dolls, another eagerly anticipated movie was released. Eerily, it features a young lady called Emily who parted company with her childhood playthings.

In Toy Story 2 we are introduced to Jessie, a once beloved doll who has been abandoned at a roadside when her ‘Emily’ outgrew her. In reality, perfectly normal behaviour, but in the story it was a source of great sadness and emotional trauma for Jessie, who mournfully states: “You never forget kids like Emily…but they forget you.”

Well, this real life Emily didn’t forget about her toys. They may not have been played with, but they were bought out of love (of Star Wars), and passed on for the same reason.

According to Buzz Lightyear “(a toy’s) life’s only worth living if you’re being loved by a kid”. Well thanks to their Emily these toys will be well loved by our kid. They are out of their boxes and never going back in!

The Emilys of the real world should be celebrated. She reached out to a father and daughter she has never met, with whom she had only had the briefest of online interaction with, and made the great effort to not just simply give us these toys she purchased, but to ship them across the world to us at her expense.

It also reminded me of the end of Toy Story 3, when…***SPOILERS*** …Andy hands over his childhood toys to the little girl family friend.

IMG_1855That brought a tear to my eye, and I have to admit, this did too.

So thank you Emily. As well as giving us these awesome dolls, you have also given me renewed optimism about the world I am raising my daughter in.

And Disney take note. There IS a girls market for Star Wars, and there always has been.

(Oh, while I immensely appreciate Emily’s generosity in giving these dolls to my daughter, at my insistence we have reimbursed Emily for the shipping. She also has a big credit in the favour bank)

A New Super Hero Universe Designed Just For Girls

PRESS RELEASE: A New Super Hero Universe Designed Just For Girls

  • Mattel to Launch Company’s First Action Figures for Girls
  • Unprecedented Initiative to Include Digital Content, TV Specials, Made-For-Videos,
    Publishing, Toys, Apparel and Other Products
  • Random House Children’s Books to be Master Publishing Partner
    The LEGO Group to be Exclusive Construction Partner

Beginning in Fall 2015, DC Entertainment, Warner Bros. Animation, Warner Bros. Consumer Products and Mattel join forces to launch DC Super Hero Girls, an exciting new universe of Super Heroic storytelling that helps build character and confidence, and empowers girls to discover their true potential.  Featuring DC Comics’ most powerful and diverse line-up of female characters as relatable teens, DC Super Hero Girls will play out across multiple entertainment content platforms and product categories to create an immersive world.

Developed for girls aged 6-12, DC Super Hero Girls centers on the female Super Heroes and Super-Villains of the DC Comics universe during their formative years—prior to discovering their full super power potential. Featuring a completely new artistic style and aesthetic, DC Comics’ icons such as Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumble Bee, Poison Ivy, Katana and many more make their unprecedented teenaged introduction. Each character has her own storyline that explores what teen life is like as a Super Hero, including discovering her unique abilities, nurturing her remarkable powers and mastering the fundamentals of being a hero.

“DC Entertainment is home to the most iconic and well-known Super Heroes including Wonder Woman, Supergirl and Batgirl,” said Diane Nelson, President of DC Entertainment. “DC Super Hero Girls represents the embodiment of our long-term strategy to harness the power of our diverse female characters.  I am so pleased that we are able to offer relatable and strong role models in a unique way, just for girls.”

The initial launch of DC Super Hero Girls in Fall 2015 will include an immersive digital experience, original digital content and digital publishing—providing opportunities for girls to interact with characters, learn about the storylines, and engage in customizable play.  TV specials, made-for-videos, toys, apparel, books and other product categories will begin to rollout in 2016.

“Developing a Super Hero franchise exclusively for girls that includes all of the key components of a comprehensive entertainment experience—from content to consumer products—is something we are excited to be doing in conjunction with our great partners,” said Brad Globe, President of Warner Bros. Consumer Products. “It’s really an honor to be part of this cultural moment and to be delivering a concept so rooted in a relatable and empowered theme that the characters of DC Comics are uniquely able to present.”

As master toy licensee, Mattel is collaborating with DC Entertainment, Warner Bros. Animation and Warner Bros. Consumer Products on DC Super Hero Girls’ narrative creation, interactive digital activations and ultimately a toy line launching in 2016.  Mattel category-leading firsts include a line of characters for the action figure category, an area of the industry that has been primarily developed with boys in mind, and fashion dolls featuring strong, athletic bodies that stand on their own in heroic poses.

“Partnering with the best and being the best partner is of paramount importance,” said Richard Dickson, President, Chief Operating Officer, Mattel.  “Together with Warner Bros. and DC Entertainment, the DC Super Hero Girls franchise will further expand our already powerful girls portfolio. We know Super Hero is a culturally relevant theme and the DC Super Hero Girls franchise will engage and inspire girls, providing cues to explore heroic acts through play and into real life.”

The Random House Books for Young Readers imprint of Random House Children’s Books has been appointed the master publishing partner for the franchise and will be creating a portfolio of books that will bring the DC Super Hero Girls world to life, beginning in Spring 2016.  Random House’s publishing program will be complemented by a series of original graphic novels from DC Entertainment.  The LEGO Group will also be key to building the DC Super Hero Girls franchise, leveraging their experience and success engaging girls in creative construction play to bolster this universe through an array of LEGO® building sets designed to inspire girls’ imaginations.  Additionally, consumer products partners around the world will be engaged in creating a merchandise line dedicated to DC Super Hero Girls across all key categories.

How to Make Playdough (recipe)

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Making playdough is so easy even I could do it!

Making playdough (Play-Doh) is so easy that you need never buy the Hasbro stuff again.

This is an uncooked playdough recipe, but does use freshly boiled water so probably best not to involve the kids in making it – at least with the boiling water bit! While there are plenty of recipes out there that are more child-helper friendly, this is the one that’s worked best for us in terms of the finished result.

You’ll probably have most of the ingredients in your store cupboard, though the hefty amount of salt required may exceed your usual cooking requirements in this sodium reduced age.

This stuff keeps kids amused for HOURS at a time, so get in the kitchen and whip some up quick!

How to Make Playdough (recipe)

Ingredients

  • 280g flour
  • 30ml (2 tbsp) vegetable oil
  • 175g salt
  • 2 tbsp (25g) cream of tartar
  • 350-400 ml boiling water (added gradually)
  • food colouring (40ml bottle)
  • few drops of glycerine
  1. Mix the flour, salt, cream of tartar and oil in a large mixing bowl
  2. Add food colouring TO the boiling water then into the dry ingredients
  3. Stir continuously until it becomes a sticky, combined dough
  4. Add the glycerine (optional, but recommended)
  5. Allow it to cool down then take it out of the bowl and knead it vigorously for a couple of minutes until all of the stickiness has gone (This is the most important part of the process, so keep at it until it’s the perfect consistency!)
  6. If it remains a little sticky then add a touch more flour until just right

Valentine’s Day is for Lovers and Retailers, Not Parents and Children

Valentine's Day, Valentine's Day card, Valentine's Day cards, Valentine's Day children.
(Photo by Shana, used under CC license)

Can we just agree that a little girl giving her daddy a Valentine’s card is a bit creepy.

This week playgroups, preschools, and nurseries across the globe were having their usual themed crafts, which in all likelihood involved making Valentine’s Day cards. I didn’t think much of it. I figured these cards would be given to the parent who wasn’t there, from their partner that was.

Contrary to my assumption, at the playgroups I went to, many children (well, only girls) were being encouraged by mothers to make cards for their fathers. The thought of getting a Valentine’s Day card from my daughter makes my skin crawl.

Valentine’s Day is one of two things. It is either a cynical marketing opportunity to sell themed cards, chocolates, lingerie, and even ready meals (‘Give your Valentine a night off cooking with a special Macaroni Cheese’). Or it’s a day to celebrate love with your partner, a partner to be, or just a good old fashioned secret admirer.

Valentine’s Day is a time for lovers, and a time for retailers to exploit that love. It is not a time for parents and children to express their very different love for each other.

While there is an argument against children ‘celebrating’ Valentine’s Day, because it’s asking them to grow up too soon, it’s also true the role playing adult scenarios is an important part of our children’s development. The desire for a partner, who is more than a friend, is an important concept for them to understand. It’s how they came to be after all.

I also remember getting cards as a child from secret admirers who I still have no idea about. It almost remains my purest experience of the day. Who’s heart wouldn’t be sent aflutter with a note from a secret admirer? Valentine’s Day is a day for love, but romantic love, which is to say that heady, intoxicating combination of love and desire.

“Valentine’s Day is a time for lovers”

Remember the song Somethin’ Stupid? It’s a catchy duet about someone lamenting their missed opportunity of getting a date into bed by saying Somethin’ Stupid’ (Like I Love You). If you’re younger than me, perhaps you know the Robbie Williams & Nicole Kidman version. That was a fun rendition of a cute song.

However, it’s more famous for it’s frankly creepy version, which was a duet between Frank Sinatra and his daughter Nancy.

Have a listen.

It’s also fairly creepy when sung by Nancy Sinatra and her brother, Frank jr. Take a look.

It’s really NOT cute to have a father and daughter, or brother and sister, pretending to sing about a sexual attraction to each other. It’s gross. That’s why this song referred to as The Incest Song.

Let’s not teach our children that our love for them is the same as our love for our partners. It’s not better, not lesser. Just different. And they need to learn the difference.

What do you think about getting a Valentine’s Day card from your child? Cute? Or creepy? Please comment below, join the conversation on my Facebook page, or tweet me @manvspink.