The Guardians have conquered the galaxy – now it’s time for a female superhero to do the same

If Marvel can turn their obscure cosmic superteam into a must-see movie, then there’s no excuse for them not to break the mould again to finally give us a great female superhero movie.

Captain_Marvel_Vol_8_1_TextlessGuardians of the Galaxy, adapted by Marvel from their post-millennial revamp of their 60’s cosmic superteam, has opened to glowing reviews, a $160 worldwide weekend box office gross, and delighted audiences (including this excited English at-home dad). It featured a couple of strong female roles, and while the lack of damsels in distress is great, we need more than empowered women in these flicks – we need female protagonists.

Well, are we seeing the beginning of that? The most likely candidate for a movie has long been mooted to be another cosmic character – Captain Carol Danvers, the former Ms. Marvel,  who like the galactic guardians also had a successful makeover and relaunch in the comics – and is now Captain Marvel. But who could play the smart, confident, kick ass blonde space captain? Many names have been bandied about over the past few years, with a few firm favourites.

Joss Whedon, Avengers director and the self proclaimed Tom Hagen of the Marvel cinematic universe, offered a great hint recently, in response to the recent publicity stunt news that Thor was going to become a woman in the comics.

ICYMI, that’s Katee Sackhoff as ‘Captain’ Starbuck from the revamped version of Battlestar Galactica, of which Whedon is a big fan. Frankly, she would be awesome casting, and would likely get everyone from feminists to misanthropic geeks onside.

Well just to add to the intrigue, Sackhoff herself posted the following cryptic tweets over the weekend.

Even by the time I hit ‘publish’ this will probably be debunked. But #1 could be a face casting for a mask; #2 a close up detail of her red & gold costume, and #3 – a veil = Mar-VEL?!

Clutching at straws? Probably (yes). But we need really a decent female superhero movie, so I am latching on to any nuggets of hope that I can. Selfishly speaking, I need a decent female superhero movie in the next few years. My daughter is 2 1/2. By the time she is 8, I want to be able to take her to see an awesome superhero flick with a fantastic female protagonist.

5 years ago, I would NEVER have predicted there would be a Guardians of the Galaxy movie, much less one as faithful yet mass market as this one. I hope that within 5 years Marvel can do something far less bold – female led fantasy movies are doing great box office – yet far more important.

And in case you’re in any doubt, here’s how awesome Katee Sackhoff would look as Captain Marvel.

**UPDATE**

Katee Sackhoff post the following tweet regarding the ‘secret project’.

Arse.

But a) doesn’t mean she won’t be cast in it, and b) we still need a Captain Marvel movie soon.

LEGO Adds New Female Scientist Toys After Fans Demand Them

As someone who was heavily involved in the campaign to raise awareness of this project, I’m stoked that they’re finally a reality. 😀

Of Mums and Men: Playground Politics, Stranger Danger, Stay-At-Home-Dads, and the ‘Mum-Hub’.

Mum hub, stay at home dads, stay home dad, being a stay at home dad, stay at home dad blog,Calling myself a stay-at-home dad is a bit disingenuous. We rarely stay at home, especially when the weather is this good. Today we pay a typical mid-week, mid-morning visit to our nearby playground to meet some friends for a playdate.

We arrive before them. I ask my daughter what she’d like to go on. As she considers her answer (she’s a bit of a ponderer), a mother ushers her crying child past us. “I’ll go and see if anyone has any plasters.”

I call out to her to say I have plasters if she needs any. She enthusiastically answers yes, and she comes over with her crying daughter who has a pair of grazed knees. I tell them I hope Spider-Man ones are ok, and the mother tells her how lucky she is the nice man helped us, and that her brother will be so jealous of the plasters (he comes over and does indeed look on jealously).

With great plasters comes great responsibility.
With great plasters comes great responsibility.

I notice the girl has a snotty nose, the kind that often accompanies such bouts of crying. I offer a tissue. The mother’s eyes widen, and she tells me & her daughter how amazing I am, how great the Spider-Man plasters are, and again how lucky they are the nice man was here – because mummy forgot to bring anything.

The mother laughs when I compare my daughter’s nappy bag to a secret agents ‘go bag’, that’s always packed with necessities so we can just grab it on the way out. Plasters applied, nose wiped, the mother thanks me again and wishes us a great summer.

Warning! Stranger danger!

Moments later, I am cleaning something unsavoury from the bottom of my daughters shoe. A little girl comes up to us, intrigued about what I’m doing. Aged about 3 or 4, the girl starts asking me questions, such as what’s that picture on my daughter’s shoes “Turtles.” I reply. “Teenage Mutant Ninja Turtles.”

It was a nice conversation. Suddenly, her mother strides over and pulls the girl away from us without looking at me or saying anything until they stop beneath a nearby tree, where the little girl is admonished for talking to a “strange man”. The girl looks perplexed. Her mother then drags her back to a huddle of other parents in the centre of the playground – a collective I call the mum-hub.

This is a place where stay-at-home dads fear to tread

This is an elusive and distant group. I have never been invited into its confines. The other week, I spotted a mum who I had met before, who I had been chatting to at a pre-school visit we had both attended, whom I had since exchanged hellos with on the street and in the supermarket. She seemed nice, and I was looking forward to chatting to her again. I made eye contact and smiled, hoping to get at least a smile in return, and she immediately looked away. She spent the afternoon laughing enthusiastically with her fellow mum-hubbers, ignoring me even when nearby.

I have never seen any dads in the mum-hub. Not even partners. The mum-hub is usually a child-free zone too, a place of adult conversation while their children fend for themselves – laughing, playing, fighting, falling, getting stuck, getting bullied, crying. Today, there was lots of crying and distressed pre-school children that needed the attention of strangers before their parent in the hub noticed. Yet, the reaction was swift when a little girl decided to talk to me, the strange man.

None of the other mums I know – actually know as opposed to one I chatted to once – are ever in the hub either, nor was the friendly mother who I offered the Spider-Man plasters to. I can only assume they think nothing of a dad playing with his daughter.

Perhaps the mum-hub is in my imagination, but it represents those collections of mothers that are off limits to at-home dads like me. They exist in playgrounds, playgroups, and cafes.  They are cliques of (usually) at-home mums whose exclusively female daytime community is by design not accident, that prefer their women only social-parenting life. Who find it odd that a man might want to be at home with their children, perhaps even suspicious. Mothers like Loose Women’s Nadia Sawalha, who stated “I don’t really want to talk to them. I don’t want them to be there.”

I obviously find it sad that this is the case. I’m not going to confront them about it. There’s a bit of live and let live, but mainly because it’s pretty ugly in front of children.

What I can do is continue to be the engaged stay-at-home dad I am, take my daughter to the playground, and hopefully little girls will see that there is nothing weird, or anything to be afraid of, about a man accompanying his child there. I also hope all kids will see there’s nothing weird about a girl wearing Spider-Man plasters or Ninja Turtle shoes.

7 ways for Hasbro to sell more Star Wars toys (hint: girls)

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My daughter giving her Hasbro Leia doll (courtesy Emily) a blow-dry

Hasbro, the primary Star Wars toys licensee, has a brand developer vacancy for their Star Wars line.

Like Disney, they still see Star Wars as a boys brand – but using Hasbro’s job ad as a guide, here are 7 ways the new Brand Manager can impress their new employer by improving sales, decreasing costs, and ultimately raising profits – as well as addressing the gendered marketing issue.

In fact, it’s the solution:

The primary Duties & Responsibilities of the Star Wars Brand Development role:

1. Finding innovative ways to grow higher margin businesses.
A: An innovative way to grow higher margin businesses would focus on marketing Star Wars to girls as well as boys. This will increase sales with minimal additional costs.

2. Drive product innovations to better meet consumer demands.
A: Innovate by creating Star Wars products with girls in mind, meeting their additional consumer demand. Also market the entire brand to both girls and boys – girls will also buy existing products that are currently (but erroneously) deemed as ‘boys’ toys, and boys will purchase many products you might think of as being for ‘girls’.

3. Develop overall go-to-market product strategy.
A: The strategy needs to focus on the fact that Star Wars is a brand that appeals to both boys and girls, as well as their Star Wars fan parents. Create product for, and market the brand to all of them.

4. Find ways to decrease development costs and gain efficiencies.
Decrease development costs by marketing current products to girls as well as boys. Efficiencies would be gained by selling an already existing product to a new market with minimal additional cost.

5. Keep up to date on modern manufacturing trends, technologies and competitive practices.
A: Be competitive – and modern – by marketing Star Wars to girls as well as boys.

6. Work with global brand strategy & marketing team to develop special and exclusive products.
A: The global brand strategy for the development of all special and exclusive products must include marketing the Star Wars brand to girls as well as boys, to increase sales.

7. Become the global insights expert and leverage learning across product lines.
A: An insight that Hasbro must learn – the Star Wars brand is in an almost unique position as, despite Hasbro’s insistence that it’s a ‘boys’ brand, it actually appeals to girls too. Additional product made with girls in mind can certainly be produced, but the overall brand is unisex. In addition, today’s parents would have grown up with Star Wars, back when it had overt cross gender appeal, so parents of boys and/or girls will be be primed to purchase product for the daughters as well as their sons. Hasbro should be including, rather than excluding girls from the Star wars brand, as it will lead to increased sales for the entire line. 

OK, it’s not really 7 ways – they all have basically the same answer: Girls.

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‘I am the way’

But you have to admit, the plan has a singular clarity to it.

The successful applicant can now arrive as saviour, with a bold game changing strategy that benefits all.

Or to put it another way, the Chosen One can finally fulfil the prophecy of bringing (gender) balance to the Force.

I posted an earlier version of this piece here.

Dust If You Must…

The poem Dust if you Must (by Rose Milligan) mirrors my approach to life, parenting, and keeping the house clean…

Dust If You Must, a poem by Rose Milliga

Dust if you must (by Rose Milligan)

Dust if you must, but wouldn’t it be better
To paint a picture, or write a letter,
Bake a cake, or plant a seed;
Ponder the difference between want and need?

Dust if you must, but there’s not much time,
With rivers to swim, and mountains to climb;
Music to hear, and books to read;
Friends to cherish, and life to lead.

Dust if you must, but the world’s out there
With the sun in your eyes, and the wind in your hair;
A flutter of snow, a shower of rain,
This day will not come around again.

Dust if you must, but bear in mind,
Old age will come and it’s not kind.
And when you go (and go you must)
You, yourself, will make more dust.