People often wonder why I’m so enthusiastic about sharing my love of Star Wars with my daughter. For the most part, they’re questioning it. Familiar comments are “Why not just let kids be kids?”, “Why not just let her choose herself?”, “Why am I imposing my interests on my daughter?”, or worst of all “Why am I trying to make her into a boy?” (I’m not).
Although I feel it’s no different than a sports fan passing on their love of a favourite team, for me it goes beyond mere parenting nostalgia.
We live in a world where cultural life is formed increasingly by the market, yet only certain brands are actively marketed to girls. If I was to simply “let kids be kids” and merely encourage what my daughter responds to in the pop cultural landscape around her, all I am doing as is relinquishing my parenting influence to that of the marketeers, and beyond that letting them define to her what is and isn’t for girls.
There is nothing inherently male about Star Wars. As a child, I don’t believe I liked it because I was a boy, but because I was a child and it was insanely cool. I don’t remember it being overtly marketed to males, something that changed as I grew older. When I was a kid, the other biggest Star Wars fan I knew was a girl who lived around the corner.
As a giddily excited new dad, I enjoyed buying Star Wars onesies and baby toys, but as she grew up I was happily surprised she continued to enjoy engaging with it. As a toddler, she loved us to read Darth Vader and Son. When I brought home my old Star Wars toys from my parents attic, I assumed I would store them away until she was 6 or 7, and give them a go then. She spotted them, wanted to play with them straight away, and they never made it past our lounge.
So am I imposing what I love on my daughter? You may have read this and other posts and think I am. I disagree. In a way, I am marketing to my daughter. I am trying to give Star Wars, seen widely as a ‘boy’ interest, the same chance of taking hold as the dozens of other ‘girl’ brands being presented to her. I do the same with superheroes. I’m just trying to level the gendered marketing playing field. She’s already accepted that Star Wars is for both boys and girls (and will often tell her friends this). Whether it will stick, I have no idea.
While I admit I will find it slightly sad if she decides that Star Wars isn’t for her when she is older, I will completely respect that choice (and not try to change her mind!)
But in the meantime, Star Wars is something we enjoy together as father and daughter, and today we have a day of Star Wars toys, dress ups, and watching The Empire Strikes Back ahead of us. Fun times that I shall always remember with joy.
Star Wars: Episodes I-VI, The Clone Wars and Star Wars Rebels are all available to watch on NOW TV.
Disclosure: I receive free access to NOW TV in exchange for blogging about the service.