What’s the opposite of a Troll? I reckon it’s an Emily…

IMG_0568 The ways in which strangers comment and connect online usually gets a bad rap. Perhaps because it’s so easy to take on another identity – or remain anonymous – in order to be vile to another person.

A ‘troll’ used to be a goat eating creature that lived under a bridge in the minds of children. Sadly that monster has been usurped by an all too human counterpart. But what of the wonderful instances of selfless acts of generosity and human kindness that also occur online? Well, here’s one for you.

blogged about the Disney Store’s lack of Princess Leia products, and their absence of interest making any. As the dad of a Star Wars loving daughter, I hoped for some meaningful response from Disney, and there was a muted assurance that they will produce Leia merchandise in the future.

But the post also elicited this response from a lady called Emily:

“I don’t know if it would interest you, but I have a Leia doll and several of the Episode 1 Amidala dolls (all still in boxes because that’s how I was). It’s not the iconic Leia w/ buns, but they’re just sitting in storage and I’d be happy to dust them off and send them to you to share with your daughter. I may have some action figures but I think I gave those away already.”

Well yes, of course I was interested, so I followed up with Emily via email. The back and forth conversation basically went like this.

Me: I’m certainly interested, but how much do you want for them? Emily:   Oh I don’t need anything in return. I know how it was growing up a girl in a Star Wars world, so I’ll gladly share what I have

Wow, that’s really generous. But hang on, there’s a problem – it’s not like I can just pop round and pick them up. We don’t live very near each other. In fact, we’re very far from each other. Emily lives in the US and we live in the UK. She replied:

Emily: I have no problem sending them across the ocean – they’re just collecting dust in storage right now and I’m happy to send them off to a better home.

Once again, wow.

Special international delivery

swtoysTrue to her word, some days later, we had a large package arrive in the post from America, which contained three boxed 12″ Queen Amidala dolls, a boxed 12″ Princess Leia doll, and a bonus item of a large Queen Amidala towel. It also came with the following handwritten note from Emily:

Simon, I hope your daughter enjoys these dolls. I’m happy to share my love of Star Wars with your daughter and your family. Hopefully these will help fill the gap until some new official merchandise surfaces. I only have one Leia doll, but Amidala/Padmé was marketed a fair bit, with her many dresses and hairstyles. Like many overzealous fans, I snapped up what I could, but already being in high school, I never played with them – just had them on a shelf in my Star Wars covered room until another interest came along and they got put into storage for 10 or so years. Now they can leave their boxes for some proper playtime. Enjoy! And may the force be with you, always! Sincerely, Emily

Emily then signed off with these delightful Princess Leia illustrations. Emily's Leia doodles So it was with great relish – and Emily’s permission – that my daughter and I finally liberated these toys from the packaging they had been in for the best part of the past 15 years. It would be a sight to horrify many a Star Wars collector, but delight anyone who gains any happiness from the pure joy of a child. My daugher loves these dolls. She is already swapping shoes and outfits between them. Ceremonial Leia looks pretty good wearing Padme’s large brown boots. ‘Royal Elegance Queen Amidala’s red shoes are a popular interchangeable item as well. There’s also some toddler hairstyling and tea parties happening.

“You never forget kids like Emily”

In 1999, the year that The Phantom Menace was out and Emily purchased all these dolls, another eagerly anticipated movie was released. Eerily, it features a young lady called Emily who parted company with her childhood playthings. In Toy Story 2 we are introduced to Jessie, a once beloved doll who has been abandoned at a roadside when her ‘Emily’ outgrew her. In reality, perfectly normal behaviour, but in the story it was a source of great sadness and emotional trauma for Jessie, who mournfully states: “You never forget kids like Emily…but they forget you.” Well, this real life Emily didn’t forget about her toys. They may not have been played with, but they were bought out of love (of Star Wars), and passed on for the same reason. According to Buzz Lightyear “(a toy’s) life’s only worth living if you’re being loved by a kid”. Well thanks to their Emily these toys will be well loved by our kid. They are out of their boxes and never going back in! The Emilys of the real world should be celebrated. She reached out to a father and daughter she has never met, with whom she had only had the briefest of online interaction with, and made the great effort to not just simply give us these toys she purchased, but to ship them across the world to us at her expense.

It also reminded me of the end of Toy Story 3, when…***SPOILERS*** …Andy hands over his childhood toys to the little girl family friend.

IMG_1855That brought a tear to my eye, and I have to admit, this did too.

So thank you Emily. As well as giving us these awesome dolls, you have also given me renewed optimism about the world I am raising my daughter in. And Disney take note. There IS a girls market for Star Wars, and there always has been. (Oh, while I immensely appreciate Emily’s generosity in giving these dolls to my daughter, at my insistence we have reimbursed Emily for the shipping. She also has a big credit in the favour bank)

#WeWantLeia? We’re getting her! Princess Leia IS coming to the Disney Store

“#WeWant Leia” by Yakface.com

After earlier stating they had “no plans for Leia products at Disney Store“, Disney have caved to #WeWantLeia pressure. Time.com writer Eliana Dockterman managed to pin down a spokeperson from the elusive House of Mouse, to get a clear commitment to including our favourite Alderaanian Princess in the Disney Store’s currently male only Star Wars line up. Disney spokeswoman Margita Thompson told Time:

“We’re excited to be rolling out new products in the coming months, including several items that will feature Princess Leia, one of the most iconic characters in the Star Wars galaxy.”

The article added:

‘Thompson also pointed out that there are Princess Leia-themed costumes and toys available on Amazon.com’

What, like these? Hopefully not an indication of the proposed Disney Store line…

Anyway, well done Natalie Wreyford! It all started with your tweet.

So it seems to be an about face – or at least an understanding – from the House of Mouse. The #WeWantLeia hashtag was proposed right here, with a comment from SuddenlyFeminist Dad. Perhaps the power of the force is insignificant next to the power of social media…

You want Princess Leia at the Disney Store? You may be waiting a while…

Disney Princesses. disney princess 1977, 1977 disney princess

A mini update to my earlier post about the lack of Leia in the Disney Store.

To recap:  Disney have owned Star Wars since 2012. But despite carrying a range of other Star Wars merchandise in the Disney Store, it doesnt sell any (hardly any) Princess Leia gear.

I wanted to know why, especially since my young daughter is into Star Wars and her favourite character is Princess Leia. Initial contact with Disney elicited a rather non-committal response, essentially ‘we have no information/plans regarding Princess Leia merchandise’.

Last week, the Disney Store UK informed me they had “escalated (my) query to the relevant departments”. Today, I received the latest response.

Thank you for taking the time to contact us, and for your patience while this was escalated to me.

No problem.

It is wonderful to hear your youngling is already such a huge Leia fan.

It IS wonderful my… hold on, my what? My ‘youngling’?

Interesting. It seems that the Disney Corporate Communications manual has been updated with Star Wars buzzwords – a youngling is a child undergoing Jedi training.

What’s also interesting is that ‘youngling’ is a gender neutral term. Star Wars is anything but gender neutral in the Disney Store – with it listed prominently in the ‘Boys’ tab, but nowhere to be seen in the ‘Girls’ one. The lack of Princess Leia product appears to be symptomatic of the Disney Store’s embedded gender segregation – Princesses are for girls, sci-fi & superheroes for boys.

At least the Jedi don’t divide their ‘younglings’ along gender lines. Anyway, moving on:

The current assortment of Star Wars product launched at Disney Store earlier this year is just the beginning of what is to come.

Well, that’s promising. So you’re going to sell Leia stuff right?

Disney Store designs products with all members of the family in mind, and we are looking forward to supporting the Star Wars Franchise for many years to come.

Great! Oh, hang on.

We know Disney “designs products with all members of the family in mind”. That doesn’t indicate whether they will design Star Wars products “with all members of the family in mind”.

Also, “we are looking forward to supporting the Star Wars Franchise for many years to come” doesn’t address whether they will add Leia to their Star Wars items on sale. No indication of when – or even if – they’ll get to Leia.

Once again, we thank you for taking the time to contact us, and if you have any further queries please do let us know.

Thank you too, I will.

May the force be with you,

Well, certainly makes a nice change from “Have a wonderful day!” 😉


The Phantom Disney Princess

Disney Princesses. disney princess 1977, 1977 disney princess, Disney Princess Leia
“Disney Princess Leia” by bewareitbites

There’s a phantom menace lurking within Disney. She’s a princess who’s smart and confident, friendly and loyal, rebellious and brave. She’s a strong leader, from a realm far, far away. She’s a wonderful female role model for our children, but you won’t find any figures, costumes, tops, lunch boxes, or backpacks with her on at the Disney Store. Princess Leia became the property of the House of Mouse following their $4 Billion purchase of Lucasfilm in 2012. Unsurprisingly, given Disney are the masters of merchandise, Star Wars goods are abundant in the Disney Store. However, it’s also abundantly clear that as far as Disney is concerned, Star Wars is a boys only galaxy. The lack of Leia came to my attention earlier in the week, with this exchange on Twitter between Natalie Wreyford and the Disney Store:

So Disney, who paid $4 billion for the Star Wars brand, and who generate billions each year in selling fantasy princesses to little girls, are seemingly ignoring their brand new ‘space fantasy’ princess. What’s up with that? I asked Disney store customer services why they have no Princess Leia products for sale. First I tried the UK store, who politely pleaded ignorance:

“…we don’t have any information on Princess Leia products at this time”.

Not much help. So I went to the source, DisneyStore.comThis was their reply:

“I’m very sorry but the Princess Leia merchandise you are interested in purchasing is no longer available in DisneyStore.com. While we make every effort to anticipate the inventory requirements of our Guests, merchandise may sell out at different rates.  Regrettably, this is very difficult to forecast.  Due to the popularity of some character families, one item may sell out more quickly than another within the same character family.  Specific merchandise may be reordered and is then re-launched on our site as quickly as possible.  Some items may sell out due to varied reasons and may no longer be offered in our Store.  We apologize for any confusion or inconvenience this may cause.”

Felt like a lot of cut & pasted standard response copy there, but essentially they’re inferring that they used to have Princess Leia merchandise but they have run out. Well, it’s a case of Star Wars: The Phantom Merchandise then. While it’s possible there may have been the odd niche or specialist third party item, I don’t recall seeing any significant Leia goods on sale there. But, it’s also not true that nothing is currently available.

What’s in (Disney)store?

The Phantom Disney Princess Leia
“Vader’s Little Princess” by Jeffrey Brown

There’s a Princess Leia as Mona Lisa tee on sale. Oh wait that’s an adult tee. And it’s also sold out. Perhaps that’s the missing merchandise they’re referring to? Hang on, there is another Leia product on sale. Unfortunately we already own it, but fortunately it’s good, and in fact it was my daughter’s way into Star Wars – Jeffrey Brown’s ‘Vaders Little Princess‘. While obviously written from the skewed perspective of a father of sons (which Jeffrey is) it’s still a fun and witty introduction to Leia in the galaxy far, far away. My daughter frequently implores us to read it (and ‘Darth Vader and Son‘) to her. She particularly enjoys it when I read Vader’s dialogue into a saucepan – to give it that authentic metallic Vader feel.

Princess Leia 1977 Kenner figure, Disney Princesses. disney princess 1977, 1977 disney princess, Disney Princess Leia, Princess Leia 1977 Kenner figure, original princess leia action figure, 1977 Princess Leia , Princess Leia 1977 Palitoy figure,
A 1977 original Kenner/Palitoy Princess Leia figure. Our children deserve better than relying on these.

One day she discovered my old Star Wars toys (I was trying to put them in the loft), and has had them out to play ever since. No prizes for guessing who her favourite figure is. Hint – she has headphone hair. My daughter would love to have more versions of Princess Leia to play with than my tired looking 35 year old Star Wars action figure. I don’t understand why Disney are dropping the ball on this one. Are they really so blind to the idea that there’s a market for Princess Leia merchandise?

The Phantom Menace of Disney Princesses

It appears the main problem is that Disney are defining Star Wars as a boys brand – it is prominently featured under the ‘Boys’ tab in the Disney Store, and nowhere to be seen in the ‘Girls’ section. Perhaps they are worried that the inclusion of female characters will damage what they see as the brand’s gender clarity. But it could  also be a matter of vision. Maybe Disney really don’t see the potential in this stylish kick-ass galactic princess? The common wisdom is that Disney created their insanely popular Princess line.

Except they didn’t. We did.

As Peggy Orenstein tells it in ‘Cinderella Ate My Daughter‘, the idea of the Disney Princess line came to an exec when he noticed kids dressing up as (non-licensed) Disney princesses, and realised they weren’t making a cent from it. The rest is history, and our current Princess dominated reality. But the lesson here is that if Disney spot a potential buck to be made, they will respond with product. So perhaps, if we create enough chatter and feedback, they will do something about it. Tweet them at , email them at guest.services@disneystore.com or service@disneystore.co.uk, share photos of your little ones dressing up as Leia, or playing with Leia dolls – especially anything unlicensed that Disney won’t make a cent from. Because, like Woodward & Bernstein, Mickey Mouse will follow the money.

(FYI: If singing really is the key to being a good Disney Princess, then Leia has that covered :S)