These Marvel Super Hero Micro Mashers are pint-sized versions (2.5″) of the standard sized Mashers line (6″). Hasbro’s Mashers line, which are where Marvel, Star Wars, and Transformers action figures that are designed to come apart anb be combined to create cross character and property mash-ups.
The Marvel Super Hero Micro Mashers come in 2-packs, and we received two sets – Hulk vs Loki, and Captain America vs Iron Skull (Red Skull with armour).
As you can see, there are only male characters in these sets. In fact there are only male characters in the entire Hasbro Mashers line.
The lack of female Hero Mashers could be because it was deemed troubling to mix male and female characters in mash-ups; Perhaps excluding female characters was seen as making it easier to market the line to boys; Maybe the female characters were deemed to not be popular enough? Whatever the reasoning, the lack of female figures in all of Hasbro’s Hero Mashers line is obvious and unfortunate, as they are missing out some great characters.
The look of the Marvel Super Hero Mashers Micro figures is very cartoony, but overtly inspired by their big screen MCU counterparts. My daughter hasn’t seen The Avengers movies yet, but has seen the first Thor and Captain America ones. She also has a few clothing items with the characters on.
While she also hasn’t seen the Hulk in any of his live action or cartoon versions – he is still probably one of her favourite characters. She plays with a few of my old Hulk collectables, and she has had a large posable Hulk on her wall since she was a baby. Green is also her favourite colour.
So he was the most important character draw to her. While she had some fun pulling the apart and recombining, she mostly enjoyed putting them back together the way they should be.
The figures lack most points of articulation, and the playability comes from being able to swap parts – which are basically the hands and heads, as well as some accessories. The only parts that move are at the joins with the removable parts.
Some of the Marvel Super Hero Mashers Micro figures come with specific accessories, such as Captain America’s shield, or Loki’s staff. The packs also include what I can only describe as additional action limbs, such as Cap’s shield with some energy around it, Red Skull with a Hydra weapon, and Hulk has a large translucent green fist. While these add a little interest, they are so oversized that most of the figures can’t stand up properly with them, because they are so imbalanced. It’s likely that these are intended for use more with the standard Mashers line (as these Micro Mashers are compatible).
Who are Marvel Super Hero Micro Mashers for?
If you or your kid like pulling your dolls and figures apart, and creating mash-up characters, these could be the toys for you. However, my daughter’s biggest criticism was that the legs don’t come apart like the arms – and in fact don’t even move at all.
That’s one of the drawbacks of this budget Micro line – they might be ok as mash-up fodder, but offer limited playability as action figures. And no matter how creative your mash-ups are, you still won’t be able to come up with a female character.
Disclosure: We were given these toys free of charge for the purposes of this review.
Captain America: Civil War features the first appearance of a much-anticipated icon of the Marvel Cinematic Universe (MCU). No not Black Panther, but Black Widow’s new hairstyle.
Black Widow made her first MCU appearance in Iron Man 2 (2010), and that was followed by The Avengers (2012),Captain America: Winter Soldier (2014), The Avengers: Age of Ultron (2015), and now the Captain America: Civil War (2016). She has sported a different hairstyle in each movie.
I don’t recall any such attention to detail being paid to the locks of Tony Stark, Steve Rogers, or even Thor.
This scenario of constantly updating the hairstyle of Scarlett Johansson’s female hero, reminds me of Star Trek: Voyager. The show aired between 1995-2001, and starred Kate Mulgrew (now more famed for playing Red in Orange is the New Black) as Katherine Janeway – the first ever female captain lead in a Star Trek show.
Kate has frequently lamented that ‘the suits’ spent more time worrying about her hair than they did about her character development. She grew increasingly frustrated at the constant messing with it. For those not familiar with the show, this video sums up pretty well how it was.
Is messing with Black Widow’s hairstyle sexist?
Kate Mulgrew reflects that this is a scenario that a male actor is unlikely to face, but female actors constantly do – especially in films and tv shows that have a large male fanbase.
The tinkering of Black Widow’s hairstyle – compared with her fellow Avengers – appears to be further evidence of this. It implies that – as far as the creatives and ‘suits’ are concerned – appearance is more important factor for a female character than a male one. And by extension, a female actor has to be more concerned about her appearance than a male one does.
I also wonder, like Captain Janeway before her, if Marvel Studio execs spend as much time talking about Natasha’s character development as they do about her hair?
F. Scott Fitzgerald famously wrote that “Action is character.” Perhaps, for female characters, we need to amend that to “Hair is character.”
What do you think Black Widow’s changing hairstyles tell us about her?
Needing to kill an hour or so, I took a stroll around the Westfield London shopping centre this week. I naturally gravitated towards the toy shops, and I decided to amuse myself by indulging in a spot of gendered toys mystery shopping.
The first shop I went into was The Entertainer. They are a large independent toy retailer, and I have a particular soft spot for them as they began with one shop in my home town neighbour of Amersham, Bucks. But sentimentality aside, I had no idea what they were like as a toy shop these days.
I was pleasantly surprised and really impressed with the way they categorise their toys – eg. ‘Action & Adventure’, ‘Arts & Creative’, ‘Cars, trains, and planes’ etc – not by gender. This seemed like such progressive (and logical) way to sort toys, that doesn’t exclude on the basis of gender – at least in how product is grouped. Bravo Entertainer!
What I didn’t realise (until I tweeted about it) was that this came about because of a campaign by Let Toys Be Toys (we were living outside of UK when this happened). So bravo to them too. 🙂
I didn’t buy anything, but I will definitely be back to shop here, another branch, or online.
I was expecting the worst with the next shop I visited. I have written about the divisive way LEGO creates and markets its product before. The beloved Universal toy of my youth is no more. I have resigned myself to not buying any new LEGO, that in all likelihood my daughter will be playing with our ample hand-me-down supply throughout her childhood. So I went to the LEGO shop all prepared for their gendered marketing tricks.
But then I spotted this.
The female scientists minifigure set, that I had in my own little way campaigned so furiously for, that had finally been released only to be sold out everywhere… It was back! I stopped looking around the store, grabbed the set, and headed straight for the counter.
As I paid, I asked the staff about it. They told me they had only been delivered a small number of sets in the original release, and everyone in the company was surprised how popular it had been. The staff were keen to point out that they now have a much healthier stock of it. So if you’re thinking of buying some LEGO for your child (or you!), then I would strongly suggest that you get this one. I’m intending on saving it until Christmas day. Hopefully I can resist the urge to put it together it until then.
That’s all I can say about the LEGO shop. They could have had an entire wall of pink Friends sets, with a sparkling sign proclaiming ‘LEGO FOR GIRLS’, and I wouldn’t have noticed. That’s how chuffed I was to finally have this awesome set in my hands.
So it had been a really positive experience so far. My final stop was The Disney Store, which I entered with trepidation. I love Star Wars & Marvel (both acquired by Disney) as much as I do not love princess culture (pretty much created by Disney).
Given that Disney & gendered marketing to kids go together like the Empire & the Death Star, I tend to browse Disney’s virtual and actual aisles with frustration. This occasion was no exception.
Starting with Marvel, there was nothing in the store featuring a female character. No Black Widow in the Avengers line, no Gamora or Nebula in the Guardians of the Galaxy stuff, no additional female superheroes, nothing. *sigh
On to Star Wars.
There’s large section of the store devoted to movie merchandise, primarily the original trilogy. The lack of Leia merchandise was an early issue on this blog, so I was keen to see if things had improved at all. At first glance, it hadn’t. There was a prominent display featuring Han Solo, Darth Vader, Luke Skywalker, and a Stormtrooper – but no Princess Leia.
I scanned the large selection of Star Wars stuff here, and eventually found a Leia. In fact I found a couple. They were each part of different play-sets figures. One set was Jabba’s palace, which of course means one thing – Slave Leia.
An eagle eyed fan on Twitter also spotted a Torryn Farr figure. Who is she? The blink and you’ll miss her Rebel Comms officer from The Empire Strikes Back. She may not be the most active character in the trilogy (she sits in a chair and relays orders), but I guess at least she’s a female Star Wars character figure.
That’s not all the Star Wars gear the shop has now though. There’s a big display of merchandise from the brand new TV show Star Wars Rebels. It’s early days for the show, but it has TWO major female characters that are prominently featured in the artwork of the toy display. So I was curious about what the the product would be like.
Product? What product?
That’s right. There was nothing, nothing, featuring either of the female characters of Sabine or Hera. Not an action figure, not a t-shirt, nothing. I asked a member of staff about this. She looked surprised, had a glance at the section, and then kind of shrugged “No, there’s nothing with any of the women”.
So in this flagship Disney Store, in one of the premier shopping centres in Britain, there were just three items including any female characters in the whole of their Marvel & Star Wars sections – nothing in Marvel, and Star Wars had a classic Princess Leia (as part of a set), Slave girl Leia (as part of a set), and an individual figure of a rebel who says “Stand by ion control…Fire!” and nothing else.
Apparently, Sabine & Hera will be included in the second wave of Star Wars Rebels figures being released by licensee Hasbro. Staff also told me “We’re going to get Princess Leia stuff soon. But they keep saying that”. They had no idea about female Marvel characters.
I didn’t buy anything, and I’m not planning on going back. I left the shop more frustrated than ever about the fact that The House Of Mouse now own Marvel & Star Wars. I really hope things change for the better, and they embrace the female – and girl – market for these brands.
I reflected that my previous positive toyshop experiences were both due to the willingness of brands/retailers to engage with feedback, listen to those seeking change, and take a good look at their offering.
In conclusion, in terms of gendered marketing and division of toys: The Entertainer good, The Disney Store sadly not, and the LEGO shop? Well, they had me at female scientist minifigure set and was the only shop I spent money in.
So while this may have been an unscientific survey, in the end it was all about science.
If Marvel can turn their obscure cosmic superteam into a must-see movie, then there’s no excuse for them not to break the mould again to finally give us a great female superhero movie.
Guardians of the Galaxy, adapted by Marvel from their post-millennial revamp of their 60’s cosmic superteam, has opened to glowing reviews, a $160 worldwide weekend box office gross, and delighted audiences (including this excited English at-home dad). It featured a couple of strong female roles, and while the lack of damsels in distress is great, we need more than empowered women in these flicks – we need female protagonists.
Well, are we seeing the beginning of that? The most likely candidate for a movie has long been mooted to be another cosmic character – Captain Carol Danvers, the former Ms. Marvel, who like the galactic guardians also had a successful makeover and relaunch in the comics – and is now Captain Marvel. But who could play the smart, confident, kick ass blonde space captain? Many names have been bandied about over the past few years, with a few firm favourites.
Joss Whedon, Avengers director and the self proclaimed Tom Hagen of the Marvel cinematic universe, offered a great hint recently, in response to the recent publicity stunt news that Thor was going to become a woman in the comics.
ICYMI, that’s Katee Sackhoff as ‘Captain’ Starbuck from the revamped version of Battlestar Galactica, of which Whedon is a big fan. Frankly, she would be awesome casting, and would likely get everyone from feminists to misanthropic geeks onside.
Well just to add to the intrigue, Sackhoff herself posted the following cryptic tweets over the weekend.
Headed out for day one of a super secret job….I will send photo clues throughout the next 3 days! Clue #1 pic.twitter.com/1mVRmQKNmE
Even by the time I hit ‘publish’ this will probably be debunked. But #1 could be a face casting for a mask; #2 a close up detail of her red & gold costume, and #3 – a veil = Mar-VEL?!
Clutching at straws? Probably (yes). But we need really a decent female superhero movie, so I am latching on to any nuggets of hope that I can. Selfishly speaking, I need a decent female superhero movie in the next few years. My daughter is 2 1/2. By the time she is 8, I want to be able to take her to see an awesome superhero flick with a fantastic female protagonist.
5 years ago, I would NEVER have predicted there would be a Guardians of the Galaxy movie, much less one as faithful yet mass market as this one. I hope that within 5 years Marvel can do something far less bold – female led fantasy movies are doing great box office – yet far more important.
And in case you’re in any doubt, here’s how awesome Katee Sackhoff would look as Captain Marvel.