The Guardians have conquered the galaxy – now it’s time for a female superhero to do the same

If Marvel can turn their obscure cosmic superteam into a must-see movie, then there’s no excuse for them not to break the mould again to finally give us a great female superhero movie.

Captain_Marvel_Vol_8_1_TextlessGuardians of the Galaxy, adapted by Marvel from their post-millennial revamp of their 60’s cosmic superteam, has opened to glowing reviews, a $160 worldwide weekend box office gross, and delighted audiences (including this excited English at-home dad). It featured a couple of strong female roles, and while the lack of damsels in distress is great, we need more than empowered women in these flicks – we need female protagonists.

Well, are we seeing the beginning of that? The most likely candidate for a movie has long been mooted to be another cosmic character – Captain Carol Danvers, the former Ms. Marvel,  who like the galactic guardians also had a successful makeover and relaunch in the comics – and is now Captain Marvel. But who could play the smart, confident, kick ass blonde space captain? Many names have been bandied about over the past few years, with a few firm favourites.

Joss Whedon, Avengers director and the self proclaimed Tom Hagen of the Marvel cinematic universe, offered a great hint recently, in response to the recent publicity stunt news that Thor was going to become a woman in the comics.

ICYMI, that’s Katee Sackhoff as ‘Captain’ Starbuck from the revamped version of Battlestar Galactica, of which Whedon is a big fan. Frankly, she would be awesome casting, and would likely get everyone from feminists to misanthropic geeks onside.

Well just to add to the intrigue, Sackhoff herself posted the following cryptic tweets over the weekend.

Even by the time I hit ‘publish’ this will probably be debunked. But #1 could be a face casting for a mask; #2 a close up detail of her red & gold costume, and #3 – a veil = Mar-VEL?!

Clutching at straws? Probably (yes). But we need really a decent female superhero movie, so I am latching on to any nuggets of hope that I can. Selfishly speaking, I need a decent female superhero movie in the next few years. My daughter is 2 1/2. By the time she is 8, I want to be able to take her to see an awesome superhero flick with a fantastic female protagonist.

5 years ago, I would NEVER have predicted there would be a Guardians of the Galaxy movie, much less one as faithful yet mass market as this one. I hope that within 5 years Marvel can do something far less bold – female led fantasy movies are doing great box office – yet far more important.

And in case you’re in any doubt, here’s how awesome Katee Sackhoff would look as Captain Marvel.

**UPDATE**

Katee Sackhoff post the following tweet regarding the ‘secret project’.

Arse.

But a) doesn’t mean she won’t be cast in it, and b) we still need a Captain Marvel movie soon.

LEGO Adds New Female Scientist Toys After Fans Demand Them

As someone who was heavily involved in the campaign to raise awareness of this project, I’m stoked that they’re finally a reality. 😀

#WeWantLeia? We’re getting her! Princess Leia IS coming to the Disney Store

“#WeWant Leia” by Yakface.com

After earlier stating they had “no plans for Leia products at Disney Store“, Disney have caved to #WeWantLeia pressure. Time.com writer Eliana Dockterman managed to pin down a spokeperson from the elusive House of Mouse, to get a clear commitment to including our favourite Alderaanian Princess in the Disney Store’s currently male only Star Wars line up. Disney spokeswoman Margita Thompson told Time:

“We’re excited to be rolling out new products in the coming months, including several items that will feature Princess Leia, one of the most iconic characters in the Star Wars galaxy.”

The article added:

‘Thompson also pointed out that there are Princess Leia-themed costumes and toys available on Amazon.com’

What, like these? Hopefully not an indication of the proposed Disney Store line…

Anyway, well done Natalie Wreyford! It all started with your tweet.

So it seems to be an about face – or at least an understanding – from the House of Mouse. The #WeWantLeia hashtag was proposed right here, with a comment from SuddenlyFeminist Dad. Perhaps the power of the force is insignificant next to the power of social media…

You want Princess Leia at the Disney Store? You may be waiting a while…

Disney Princesses. disney princess 1977, 1977 disney princess

A mini update to my earlier post about the lack of Leia in the Disney Store.

To recap:  Disney have owned Star Wars since 2012. But despite carrying a range of other Star Wars merchandise in the Disney Store, it doesnt sell any (hardly any) Princess Leia gear.

I wanted to know why, especially since my young daughter is into Star Wars and her favourite character is Princess Leia. Initial contact with Disney elicited a rather non-committal response, essentially ‘we have no information/plans regarding Princess Leia merchandise’.

Last week, the Disney Store UK informed me they had “escalated (my) query to the relevant departments”. Today, I received the latest response.

Thank you for taking the time to contact us, and for your patience while this was escalated to me.

No problem.

It is wonderful to hear your youngling is already such a huge Leia fan.

It IS wonderful my… hold on, my what? My ‘youngling’?

Interesting. It seems that the Disney Corporate Communications manual has been updated with Star Wars buzzwords – a youngling is a child undergoing Jedi training.

What’s also interesting is that ‘youngling’ is a gender neutral term. Star Wars is anything but gender neutral in the Disney Store – with it listed prominently in the ‘Boys’ tab, but nowhere to be seen in the ‘Girls’ one. The lack of Princess Leia product appears to be symptomatic of the Disney Store’s embedded gender segregation – Princesses are for girls, sci-fi & superheroes for boys.

At least the Jedi don’t divide their ‘younglings’ along gender lines. Anyway, moving on:

The current assortment of Star Wars product launched at Disney Store earlier this year is just the beginning of what is to come.

Well, that’s promising. So you’re going to sell Leia stuff right?

Disney Store designs products with all members of the family in mind, and we are looking forward to supporting the Star Wars Franchise for many years to come.

Great! Oh, hang on.

We know Disney “designs products with all members of the family in mind”. That doesn’t indicate whether they will design Star Wars products “with all members of the family in mind”.

Also, “we are looking forward to supporting the Star Wars Franchise for many years to come” doesn’t address whether they will add Leia to their Star Wars items on sale. No indication of when – or even if – they’ll get to Leia.

Once again, we thank you for taking the time to contact us, and if you have any further queries please do let us know.

Thank you too, I will.

May the force be with you,

Well, certainly makes a nice change from “Have a wonderful day!” 😉

#WeWantLeia

The Phantom Disney Princess

Disney Princesses. disney princess 1977, 1977 disney princess, Disney Princess Leia
“Disney Princess Leia” by bewareitbites

There’s a phantom menace lurking within Disney. She’s a princess who’s smart and confident, friendly and loyal, rebellious and brave. She’s a strong leader, from a realm far, far away. She’s a wonderful female role model for our children, but you won’t find any figures, costumes, tops, lunch boxes, or backpacks with her on at the Disney Store. Princess Leia became the property of the House of Mouse following their $4 Billion purchase of Lucasfilm in 2012. Unsurprisingly, given Disney are the masters of merchandise, Star Wars goods are abundant in the Disney Store. However, it’s also abundantly clear that as far as Disney is concerned, Star Wars is a boys only galaxy. The lack of Leia came to my attention earlier in the week, with this exchange on Twitter between Natalie Wreyford and the Disney Store:

So Disney, who paid $4 billion for the Star Wars brand, and who generate billions each year in selling fantasy princesses to little girls, are seemingly ignoring their brand new ‘space fantasy’ princess. What’s up with that? I asked Disney store customer services why they have no Princess Leia products for sale. First I tried the UK store, who politely pleaded ignorance:

“…we don’t have any information on Princess Leia products at this time”.

Not much help. So I went to the source, DisneyStore.comThis was their reply:

“I’m very sorry but the Princess Leia merchandise you are interested in purchasing is no longer available in DisneyStore.com. While we make every effort to anticipate the inventory requirements of our Guests, merchandise may sell out at different rates.  Regrettably, this is very difficult to forecast.  Due to the popularity of some character families, one item may sell out more quickly than another within the same character family.  Specific merchandise may be reordered and is then re-launched on our site as quickly as possible.  Some items may sell out due to varied reasons and may no longer be offered in our Store.  We apologize for any confusion or inconvenience this may cause.”

Felt like a lot of cut & pasted standard response copy there, but essentially they’re inferring that they used to have Princess Leia merchandise but they have run out. Well, it’s a case of Star Wars: The Phantom Merchandise then. While it’s possible there may have been the odd niche or specialist third party item, I don’t recall seeing any significant Leia goods on sale there. But, it’s also not true that nothing is currently available.

What’s in (Disney)store?

The Phantom Disney Princess Leia
“Vader’s Little Princess” by Jeffrey Brown

There’s a Princess Leia as Mona Lisa tee on sale. Oh wait that’s an adult tee. And it’s also sold out. Perhaps that’s the missing merchandise they’re referring to? Hang on, there is another Leia product on sale. Unfortunately we already own it, but fortunately it’s good, and in fact it was my daughter’s way into Star Wars – Jeffrey Brown’s ‘Vaders Little Princess‘. While obviously written from the skewed perspective of a father of sons (which Jeffrey is) it’s still a fun and witty introduction to Leia in the galaxy far, far away. My daughter frequently implores us to read it (and ‘Darth Vader and Son‘) to her. She particularly enjoys it when I read Vader’s dialogue into a saucepan – to give it that authentic metallic Vader feel.

Princess Leia 1977 Kenner figure, Disney Princesses. disney princess 1977, 1977 disney princess, Disney Princess Leia, Princess Leia 1977 Kenner figure, original princess leia action figure, 1977 Princess Leia , Princess Leia 1977 Palitoy figure,
A 1977 original Kenner/Palitoy Princess Leia figure. Our children deserve better than relying on these.

One day she discovered my old Star Wars toys (I was trying to put them in the loft), and has had them out to play ever since. No prizes for guessing who her favourite figure is. Hint – she has headphone hair. My daughter would love to have more versions of Princess Leia to play with than my tired looking 35 year old Star Wars action figure. I don’t understand why Disney are dropping the ball on this one. Are they really so blind to the idea that there’s a market for Princess Leia merchandise?

The Phantom Menace of Disney Princesses

It appears the main problem is that Disney are defining Star Wars as a boys brand – it is prominently featured under the ‘Boys’ tab in the Disney Store, and nowhere to be seen in the ‘Girls’ section. Perhaps they are worried that the inclusion of female characters will damage what they see as the brand’s gender clarity. But it could  also be a matter of vision. Maybe Disney really don’t see the potential in this stylish kick-ass galactic princess? The common wisdom is that Disney created their insanely popular Princess line.

Except they didn’t. We did.

As Peggy Orenstein tells it in ‘Cinderella Ate My Daughter‘, the idea of the Disney Princess line came to an exec when he noticed kids dressing up as (non-licensed) Disney princesses, and realised they weren’t making a cent from it. The rest is history, and our current Princess dominated reality. But the lesson here is that if Disney spot a potential buck to be made, they will respond with product. So perhaps, if we create enough chatter and feedback, they will do something about it. Tweet them at , email them at guest.services@disneystore.com or service@disneystore.co.uk, share photos of your little ones dressing up as Leia, or playing with Leia dolls – especially anything unlicensed that Disney won’t make a cent from. Because, like Woodward & Bernstein, Mickey Mouse will follow the money.

(FYI: If singing really is the key to being a good Disney Princess, then Leia has that covered :S)
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