Review: Kawaii Box – a Collection of Cute Items from Japan and Korea

This week we received a box of delights from Asia. Kawaii Box is a subscription based service where you receive a monthly box of assorted Kawaii items – which basically means ‘cute’.

While some brands will be recognisable (previous boxes have included Hello Kitty and Totoro for instance) for the most part these products from Japan and Korea will be new to most westerners.

The monthly boxes are crammed with random cute stuff from Asia, ranging from sweets to stickers and accessories.

It’s always fun receiving parcels, especially if you don’t know what’s inside. When our slightly battered box arrived from Singapore, it was with great anticipation that we opened it…

Just got this box of Japanese and Korean cuteness from @kawaiiboxco. Review to follow 🙂 #kawaiibox #kawaii

A post shared by Man vs. Pink (@manvspink) on

So, as promised, here’s a more detailed look of what was in the box:

Kracie DIY Chain Candy

Kracie DIY Chain Candy Kwaii Box - July 2015
Some Japanese pink & blue (good choice) sweets that interlink to form a chain. Or you can eat them. They tasted… sugary.

Squishy Doughnut Mirror

Squishy Doughnut Mirror Kwaii Box - July 2015
My daughter’s favourite. It’s the perfect size for her hands, flips open to reveal a mirror, is colourful, and makes you really want a doughnut!

Dessert Eraser

Dessert Eraser Kwaii Box - July 2015
“Can you eat this?” asked my daughter. No, but it is a cute looking cake shaped eraser (aka ‘rubber’)

Kawaii Toast Coaster

The simplest item in the collection. A thin piece of wood, in the shape of a piece of toast, with a minimalist face stamped through it.
The simplest item in the collection. A thin piece of wood, in the shape of a piece of toast, with a minimalist face stamped through it.

Pastel Pearl Bracelet

My daughter liked this stringed collection of pastel balls as well.
My daughter liked this stringed collection of pastel balls as well.

Korean Glitter Glue Set

This made my daughters eyes light up - six colours of glitter glue, plus four colours of hearts, stars, and flowers to stick.
This made my daughters eyes light up – six colours of glitter glue, plus four colours of hearts, stars, and flowers to stick.

Rilakkuma Notes

This is a very cute fold-out collection of post-it notes of different shapes and sizes, all featuring the equally cute Rilakkuma character (roughly translated as ‘Relax Bear’.
This is a very cute collection of post-it notes of different shapes and sizes, all featuring the equally cute Rilakkuma character (roughly translated as ‘Relax Bear’).

Mushroom Mini Plush

The kind of thing you might see in a Nintendo game.
Reminds me of the kind of thing you might see bouncing around in a Nintendo game.

Cute Pencil Set

As described really - ordinary pencils with cute colourful patterns.
As described really – ordinary pencils with cute colourful patterns.

Flake Seal Stickers

I was expecting seals. We get what appears to be hordes of pandas, pink rabbits, and yellow birds (one with a bow in their hair).
I was expecting seals. We get what appears to be pandas, pink rabbits, and yellow birds (one with a bow in their hair).

Alpaca Keychain

My favourite. To me it seems utterly random to have three pastel coloured alpacas on a key ring, but here we are. Might try and keep this for myself…
My favourite. To me it seems utterly random to have three pastel coloured alpacas on a key ring, but here we are. Might try and keep this for myself…

So there you have it. A nice little collection of pop culture curios and oddities from the east. We enjoyed getting this Kawaii Box, and I can imagine it would be fun to get one of these each month – a regular little box of surprises.

It may all seem rather pink and pastel. As I’ve said before, I don’t object to the colour pink – just how it’s used to market things to girls, and there is nothing in the Kawaii Box offering to indicate that these items are for girls only. They’re for people who want a bit of cute in their lives. And why not.

Fancy getting your very own Kawaii Box delivery? Then click to enter the giveaway. Competition closes on 20 September 2015. Good luck!

Kawaii Box Man vs Pink Giveaway August 2015

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Disclaimer: While I was not paid to write this review, we did receive this Kawaii Box free of charge. All opinions stated remain our own.

Family Fever
You Baby Me Mummy

47 thoughts on “Review: Kawaii Box – a Collection of Cute Items from Japan and Korea”

  1. Ahh, this looks brilliant! I love quirky little things like this. Though the doughnut mirror does look a little too doughnutty doesn’t it – almost real!
    Thanks for joining in with the weekend blog share.

  2. This reminds me of when we were in Japan and I let the kids choose a snack each from the 7 Eleven. My daughter chose a thing called “Stitch Bread” which looked like a mini croissant shaped like the Disney character Stitch. It wasn’t until we were on the train opening our snacks that we found it was actually a rubbery key ring SHAPED like a Stitch shaped croissant. Hungry – but still happy. By the way the Japanese word for sticker is “seal”, so that’s why there were no seals, and only stickers.

  3. I love the toast coaster. I need to dig into my collection of items from when I lived in Japan to see what kawaii items my daughter would enjoy.

  4. I love the keyring too! Alpacas have become a “thing” in the Kawaii world recently. I have no idea why, but they are cute and fluffy 😛

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