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Despite #WeWantLeia, Star Wars is still a 'Boys' only brand according to Hasbro | Man vs. Pink
Not only does the Disney Store have Star Wars pigeon-holed as a boys only brand, it seems that main toy licensee Hasbro does too. In this job ad (courtesy of Natalie Wreyford and ta-dala), Hasbro states it has "immediate need for a detail-oriented, brand developer... for Star Wars" their "Boys Lic